We gather here to celebrate humanity. In the turbulent world we face today, whether through war or famine, we as humans must unite to protect one another for the survival and continuity of our species.

Humans possess distinctive traits that set us apart as individuals. We strive to bring these unique qualities together through fashion statements, fostering harmonious living among people for our collective greatness, no matter what may come.

Allow us to introduce RAD, a fashion brand that highlights the unique characteristics and personalities of its wearers. Radical, Active, Dramatic – or RAD – these qualities are inherent in humans and serve as the core inspiration for RAD in shaping fashion identities for its users.

RAD will develop a range of products with corresponding characteristics, enabling you to express them to the world, with the confidence that there are others who share similar traits.

Let us celebrate humanity – Celebrate Humans.